No reply email addresses. Not anymore…

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We have all hit a do-not-reply-to-this-email message when registering on websites and some marketing emails. Econsultancy thinks this is a bad idea. According to this post there are five BIG reasons why a no-reply address is a bad idea.

  1. No-reply messages could land your email in spam
  2. If you have a clear return path, you could receive out-of-office replies
  3. Some people could save a no-reply address to their address book
  4. A no-reply address could make you look like a customer unfriendly company
  5. In some countries you could be legally obliged to have a reply option on any mail you send out

Read more for some seriously valuable advice

Lead Lifecycle Mangement: 5 steps for managing cost and quality of leads

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Organizations target quality, but they don’t pay for it. That is one of the latest discoveries from the MarketingSherpa 2012 Lead Generation Benchmark Report (free 10-page excerpt at this link).

“It is impossible to determine a lead’s cost if you are not measuring where leads come from in the first place. And, this doesn’t just mean tracking paid search leads or online leads, but all leads, even those coming in on the phone,” said Jason Ferrara, VP of Marketing, Ifbyphone.

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Lead Generation: 5 steps for managing cost and quality of leads

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How can you balance cost and quality of leads?

Organizations target quality, but they don’t pay for it. That is one of the latest discoveries from the MarketingSherpa 2012 Lead Generation Benchmark Report (free 10-page excerpt at this link).

Take a look

Lead Nurturing: Staying Front of Mind

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Lead Nurturing, next to Lead Generating and, of course, the Closed Deal, is the most important part of the sales process. Lead nurturing starts with qualifying a new prospect or current client. Are they a good fit for the product or service being offered?

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How do you identify which prospects need marketing automation?

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The decision to adopt a marketing automation solution isn’t easy.  How do you identify if your client or prospects need one.

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How to Use Lead Scoring Within Your Marketing Automation Programs

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Many companies today have inserted a phone call between marketing automation and the sales department, screening every plausible lead before sending them to actual salespeople. This reduces the need for scoring accuracy because the phone call will clarify whether the lead is sales ready.  Since the cost of a missed opportunity is much higher than the cost of a wasted phone call, scoring in this situation must simply find all leads with a reasonable chance of success.

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3 Ways to Connect Marketing Activity to Revenue

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Marketers know which marketing-generated lead is associated with each bit of revenue, and then go on like medieval theologians to debate how credit should be shared among promotions to that lead.

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