December 15, 2014
Loyalty, Marketing, Retail
Once again loyalty marketers are finding new opportunities at their fingertips, this time courtesy of Apple.
The computer maker’s Apple Pay service, which offers one-touch processing, also touches on a critical issue for merchants: the need for a long-term plan on where digital fits into an organization’s loyalty landscape. But is Apple the answer?
November 30, 2014
Loyalty, Marketing, Mobile
Dunkin’ Donuts has recognized the two millionth DD Perks member, Jae Choi from Greenwich, CT, with the “Ultimate Perk,” which includes a cash prize of $1,000 and free coffee for a year. Jae will also receive an exclusive trip for two to the brand’s hometown near Boston, which will include a special VIP day at Dunkin’ Donuts’ headquarters with leaders of the company’s culinary and coffee excellence teams.
September 7, 2014
Customer Loyalty, Loyalty
Too often, people are motivated by an immediate discount or by fear of missing out on future rewards. But over the long term, many fail to redeem what they’ve earned because they forget or it’s too confusing. Worse yet, they feel no sense of achievement for their loyalty; sometimes the only thing people feel is customer resentment because all the rewards–their personal information and money–really go to the brand.
April 28, 2014
CRM, Customer experience, Loyalty, Marketing
Starbucks claims that sales on its Starbucks Card programme now accounts for a third of transactions in the US and Canada, while 10 million Starbucks customers actively use the mobile app, double the number a year ago. Adam Brotman, Starbucks’ chief digital officer, speaking on a conference call yesterday evening (24 April) said the rewards programme is helping drive up incremental revenue at its core business through personalised offers and more relevant communications.
March 17, 2014
Brands, Digital Marketing, Loyalty, Marketing, Mobile
Sephora has built a feature into its mobile application that allows loyalty members to share with one another photos of makeup looks they have created. The feature, Beauty Board, includes Instagram-type options such as cropping, and photos appear on a feed that users can browse. Photos can be tagged to show which Sephora products were used.
February 15, 2014
CRM, Loyalty, Marketing
Members of loyalty programs are likely to shop more often and spend more if they are able to share the rewards with friends and family, a new report has found.
June 30, 2013
Advertising, Brands, CRM, Loyalty, Marketing
Price Check is Amazon’s contribution to instant, frictionless price transparency, and it represents just one of the many skirmishes in what promises to be a decades-long transformation of our entire commercial system. Technologies and services like Price Check are now steadily tearing away the protections that sellers used to be able to hide behind in their efforts to make a profit by selling commodity products at non-commodity prices. During the Christmas shopping period, more than a whopping 40% of all Google inquiries for “last minute gifts and store locator terms” came from mobile devices.