Marketing Section: 15 CMOs Share Their Secrets For Lasting Customer Love thro’ Arpita

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We are living in the sharing age. Consumers and business can obtain instant information about products and services, and have more ways to share their views on them than ever before. From rants on social media sites to reviews on category-specific platforms, consumers and business buyers are having their say and listening to each other. As marketers, two vital implications of this sharing age are that we need to be more creative in the ways we reach customers, and that we must create more meaningful brand experiences for and with them.

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Marketing Section: Clive Sirkin, Vice President & CMO Kimberly-Clark Corp – On Marketing & Innovation

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Fantastic video and address is how marketing needs to change.

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Analytics Section: Best Practices for Setting Up a Lead Scoring System

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Today’s marketing departments can ill afford to waste time chasing after the wrong prospects. Budgets are tight, marketing staffers are overworked, and marketing managers have their hands full running the show. But, by taking the time to set up a lead scoring system, you can assign points to potential prospects, target the attributes most often associated with serious customers, and more easily separate the wheat from the chaff.

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Marketing Section: New Rules of Branding

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Take a look at an interesting McKinsey Article

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Trends Section: SAP Announces Marketing Gap Analysis Tool That Sets the Foundation for Customer Engagement Success

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Today’s customers have higher expectations for organizations than ever before. They engage with brands across multiple channels throughout their customer journey and demand personalized treatment, making marketers critically dependent on sophisticated technology as a result. Unfortunately, acquiring the best solutions for their organizational needs is not a simple task. If brands make the wrong choices and implement technology that does not meet their business needs, they miss critical opportunities to connect with target customers to drive growth and advocacy.

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Marketing Section: Marketing to Engage and Retain

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Customer engagement and retention marketing is an uncommon but very promising approach for creating customer value and enhanced profits while preserving existing revenues. Connecting with current customers using customer-centric, data-driven approaches to reach out, on an individual basis, at precisely the right time with exactly the right information, is a specific and effective way to promote customer loyalty.
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Loyalty Section: Gamifying your loyalty program

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What if you could design a loyalty program that was so enticing, it became a talking point on par with the main features and amenities offered by your brand? What if your loyalty program commanded the attention of its users and actually deterred them from looking elsewhere? When we talk about gamifying a product, part of what’s implied is personal customization – the ability to modify what each individual receives from loyalty program membership to suit his or her particular needs.

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