Data Section:5 ways to boost your marketing and sales ROI with customer data

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Data alone isn’t useful, and it has the potential to be distracting or even misleading. And analytics are only helpful if they’re focused on finding actionable insights — in other words, providing information that helps you make smarter decisions about your marketing, sales and general business efforts.

Marketing Section: Marketers Agree That Data’s Role Is Blooming

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One area of marketing where the need for data is growing like a weed is content. This is especially true when it comes to determining what kind of content marketers should produce.

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Marketing Section: 5 Ways to Turn 2014 Marketing Challenges Into 2015 Success

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Technology is constantly evolving in order to keep up with the fast pace marketing movement. By giving you access to the most up-to-date conversations your customers and influencers in the industry are having, you can make more intelligent business decisions.

Marketing Section: Five Millennial Trends That Will Pave The Way For Marketers In 2015

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In the marketing world, CMOs are also making their lists of New Years resolutions, keeping the powerful millennial consumer in mind while curating the trends that will dictate the marketing industry moving into the New Year.

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Marketing section: Howard Schultz/Starbucks: 18 insights and lessons from a customer experience master

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Customer-centricity and customer experience – as a philosophy rather than a strategy or simply tactics.

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Loyalty Section: Apple Pay -The Best Thing to Happen to Loyalty Since…

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Once again loyalty marketers are finding new opportunities at their fingertips, this time courtesy of Apple.

The computer maker’s Apple Pay service, which offers one-touch processing, also touches on a critical issue for merchants: the need for a long-term plan on where digital fits into an organization’s loyalty landscape. But is Apple the answer?

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Digital Marketing Section: Branding is not enough – 8 points for digital marketing engagement

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Marketers are sparked by digital change, but under budget pressure to prove the ROI of their ventures and establish strategic relevance.

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