Loyalty Program Section: Dunkin’ Donuts Surpasses Two Million DD Perks® Members & 10 Million Downloads Of The Dunkin’ Mobile® App

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Dunkin’ Donuts has recognized the two millionth DD Perks member, Jae Choi from Greenwich, CT, with the “Ultimate Perk,” which includes a cash prize of $1,000 and free coffee for a year. Jae will also receive an exclusive trip for two to the brand’s hometown near Boston, which will include a special VIP day at Dunkin’ Donuts’ headquarters with leaders of the company’s culinary and coffee excellence teams.

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Retail Section: Schlotzsky’s engages customers with mobile games on app

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“It’s fantastic to see a 43-year-old company taking advantage of not just mobile loyalty, but also gamification,” said Sheryl Kingstone, Toronto-based research director for Yankee Group. “The quick-serve restaurants are one of the fastest-growing verticals to leverage mobile from order ahead to cardless loyalty programs.

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Mobile Marketing: How Redbox keeps its SMS program interesting for subscribers

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In the latest example of how Redbox continues to push the envelope on SMS marketing, the company sent out a text message to subscribers encouraging them to click on a link to be taken to a scratch-off surprise deal.

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Banking Section: Prepaid Will Dominate Mobile Wallets, Banks Warned

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An influential trade group today warned traditional banks that prepaid is likely to be the future engine behind mobile wallets.

Mobey Forum sees the continuing advance of mobile payment services creating new opportunities for prepaid. But more than this, the proliferation of the prepaid model is also opening doors for mobile payment services, enabling innovative deployments by merchants and other stakeholders and encouraging wider spread user adoption as a result.

Some prepaid providers are developing suites of financial services that seek to compete head to head with the current accounts of traditional banks. Should these services be rolled into a mobile wallet environment they will be exposed to customer demographic of predominantly affluent, technically curious, early adopter mobile wallet end users. Business won here is likely to be at the direct expense of the traditional banking industry.

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Mobile & Loyalty Section: Sephora loyalty program lets fans share photos

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Sephora has built a feature into its mobile application that allows loyalty members to share with one another photos of makeup looks they have created. The feature, Beauty Board, includes Instagram-type options such as cropping, and photos appear on a feed that users can browse. Photos can be tagged to show which Sephora products were used.

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Retail Section: Macy’s harnesses holiday spirit via mobile to drive in-store traffic

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Through Dec. 7, customers who post a photo or video of themselves mailing a letter to Santa from inside a Macy’s store using the hashtag #MacysBelieve will have chance to be included in a Macy’s television commercial. The mobile social strategy will help Macy’s drive word of mouth for the campaign as well as foot traffic into its stores.

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Financial services section:mBank: the world’s first mobile social bank within a bank

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BRE Bank is dropping their branding later this year and replacing it with mBank, the brand they launched last decade to support their online activities.

What is this all about?

Here’s an analysis.

BRE Bank launched in the 1980s as a division of Commerzbank, and is Poland’s fourth largest bank.

In 2000, with the rise of the internet, BRE Bank launched mBank, a pure-play online bank.  As an internet-only bank, it has risen rapidly to become Poland’s biggest online bank and its third largest retail bank.  Thanks to its success, mBank expanded into neighbouring markets in the Czech Republic and Slovakia in 2007.

In 2012, the bank realised that there were significant changes taking place in the banking markets due to the use of mobile social media, and decided to redesign the bank from scratch based upon four key tenets:

  • Real-time marketing;
  • Personal Financial Management;
  • Mobile banking; and
  • Social media.

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