There are several ways the retail customer experience is actually becoming smaller, and it seems to be a good thing for sales and customers.
February 9, 2015
January 18, 2015
Before consumer packaged goods (CPG) companies can succeed in multichannel engagements with shoppers, they must first develop the capability to collaborate digitally with retailers and distributors. Marketing executives need to consult their colleagues in sales, who better realize that a failure to do so will derail efforts to deliver on consumer expectations.
December 28, 2014
There are all kinds of developments from 2014 that retailers can take to heart next year. We can’t name them all, but decided there are eight that some retailers may not have at top of mind — but should.
December 15, 2014
Once again loyalty marketers are finding new opportunities at their fingertips, this time courtesy of Apple.
The computer maker’s Apple Pay service, which offers one-touch processing, also touches on a critical issue for merchants: the need for a long-term plan on where digital fits into an organization’s loyalty landscape. But is Apple the answer?
December 8, 2014
With today’s indoor locationing solutions, when it comes to engaging with customers, the sky is the limit. If you can imagine it, chances are this next generation technology can deliver, turning shopper’s mobile phones into a personal conceirge that is always at their finger tips.
November 16, 2014
Plink delivers a version of the card-linked offers Bank of America customers can access. The service allows users to rack up points using their everyday credit card for purchases at participating businesses such as Regal Cinemas, Burger King or Wal-Mart.
Unlike daily deals, Plink users don’t have to bring in coupons, have QR codes scanned or do any other type of unsavory hoop-jumping. The card-linked offer system happens by itself, giving users the opportunity to shop for what they want after creating an account. Once they have earned enough points, they can redeem them for gift cards for popular brands.
November 2, 2014
Walmart SVP of creative Andy Murray unveiled a new shopper marketing framework in which the retailer envisions a 17 point “retail moment of truth” customer journey at the Path to Purchase Institute’s annual Shopper Marketing Conference & Expo in Minneapolis.