Smart Grid Analytics – A new area of opportunity!

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The market for smart grid analytics – the technology which monitors and analyses the consumption of electricity – is expected to generate $4.2bn worldwide by 2015, rising from just $356m in 2010, according to Pike Research.

Many technology suppliers have already seized the opportunity to take a share of this fast growing market and developed robust business intelligence solutions.

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5 Islands On The Revenue Performance Management Journey

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If you’re pursuing a Revenue Performance Management strategy, then you’re definitely on an evolving journey. And that journey is what Erin Rampey, Marketing Automation Manager at NetApp, mapped out so elegantly today at DemandCon. For NetApp, a $4 billion, global data storage company and Eloqua client, Revenue Performance Management has been like sailing upon the sea, discovering various islands along the way as it pursues the strategy of driving predictable, sustainable revenue growth.

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The “Yellalytics” of Revenue Performance

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There has been a lot of talk among marketers about an emerging category called Revenue Performance Management, or RPM. One major component of RPM is the use of analytics to help you determine what is – and, often more importantly, what isn’t – working in growing revenue. From collaborating with many customers over the last ten years, a theory has been developed on how analytics need to be applied to the RPM space.

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Revenue Performance Management: The Next Frontier of Competitive Advantage.

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RPM is a systematic approach to identifying the drivers and impediments to revenue, rigorously measuring them, and then pulling the economic levers that will optimize top line growth.  Many fast-growing companies manage their interactions with buyers through the entire purchase process, tracking and understanding their prospects’ digital body language.  The result?  Dramatically more predictable, rapid and profitable revenue growth, putting these businesses miles ahead of their competition

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Accelerating Revenue Performance

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Let’s examine how the “buyer in control” marketplace has radically shifted the way marketers and sales professionals need to approach growing revenue. Revenue Performance Management is the strategy that transforms the way marketing and sales work – and work together – to adapt to this new world.

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The Future of Revenue

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Welcome to the future of revenue.  It’s here.  It’s here now.  And it’s called Revenue Performance Management, or RPM for those who like acronyms.

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