Technology/Data Section: HadoopDB- an architectural hybrid of MapReduce and DBMS technologies for analytical workloads

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The production environment for analytical data management applications is rapidly changing. Many enterprises are shifting away from deploying their analytical databases on high-end proprietary machines, and moving towards cheaper, lower-end, commodity..

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Technology Section: A Guide to Hadoop for Data Warehousing and Operational Analytics

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Hadoop has become the preferred choice for big data analytics. It can handle both structured and unstructured data at very high volumes with an unprecedented price/performance ratio. Hadoop’s ecosystem advances now also make it suitable for real-time analytics.

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Trends Section: Merkle’s CMTO on new kinds of marketing, tech, agencies

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When Merkle was young, it was actually Merkle Computer Systems. But over time, they evolved into a database marketing company, a CRM company, an email marketing company, a creative agency.

Today, they’re blending the DNA of technology, marketing, and services into a new kind of agency that defies classical categorization.

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Trends Section: SAP Announces Marketing Gap Analysis Tool That Sets the Foundation for Customer Engagement Success

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Today’s customers have higher expectations for organizations than ever before. They engage with brands across multiple channels throughout their customer journey and demand personalized treatment, making marketers critically dependent on sophisticated technology as a result. Unfortunately, acquiring the best solutions for their organizational needs is not a simple task. If brands make the wrong choices and implement technology that does not meet their business needs, they miss critical opportunities to connect with target customers to drive growth and advocacy.

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Technology Section: Which data tools do you need to make information actionable?

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According to IBM, 80% to 90% of all data has been created over the past two years. Why the explosion? Well, lots of reasons, chief among them is the explosion in the number of connected devices and the number of data points being monitored and consumed. The real question though, isn’t why. It’s much deeper.

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Technology Section: Connecting the data dots in marketing automation systems

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Marketing automation is a great idea — when it works. But too often, there is a disconnect between hype and reality. Lofty goals turn out to be beyond the scope and capabilities of the project or the necessary pieces and parts don’t talk to each other. In short, marketing automation success depends on integration.

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Data Section:5 ways to boost your marketing and sales ROI with customer data

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Data alone isn’t useful, and it has the potential to be distracting or even misleading. And analytics are only helpful if they’re focused on finding actionable insights — in other words, providing information that helps you make smarter decisions about your marketing, sales and general business efforts.

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