June 30, 2013
Customer experience, Travel, Trends
The peak summer travel months are upon us and the most successful travel brands will be the ones who excel at engaging their customers not just online, but also on mobile. The online travel industry is booming with more people turning to the Internet to plan their trips than ever before; Unique Visitors (UVs) to online travel agencies (like Expedia and Priceline) grew 13.7% year-over-year (YOY) in May. Not only are more people booking travel online, but they are increasingly using mobile on their paths to purchase for hotels, flights, cruises, car rentals, trains and buses.
February 10, 2013
Customer experience, Digital Marketing, Marketing, Mobile, Travel
Now, Expedia has handed the “Find Yours” storytelling over to its customers with an interactive Facebook app that allows users to make their own transformational videos.
January 28, 2013
Customer experience, Customer Loyalty, Loyalty, Marketing, Travel
Only one out of four travelers spent more than 75% of their nights at their preferred brand, and 65% of frequent travelers reported staying in two or more hotel brands in the past six months, according to the survey, released last week.
January 27, 2013
Analytics, Brands, Business Intelligence, Data Mining, Marketing, Technology, Travel
Google built its $38 billion business selling ads based on how people search and browse the Web. Facebook, too, uses what it knows about its one billion users to sell targeted ads. But when it comes to what many advertisers value most—what people actually buy, or what they may want to buy soon—there may be no better data than the information in Amazon’s 152 million customer accounts.
November 3, 2012
Analytics, Data Mining, Digital Marketing, Marketing, Travel, Web Analytics
It is nearly impossible to find earth shattering insights that you can action from your web analytics data in just a couple hours. And yet finding some delightful starting points might be less hard than you might imagine.
Starting points to start valuable analysis from. (What data should I look at first?) Starting points for a customer centric strategy. (What are my customers telling me?) Starting points for gaps in your online marketing efforts. (Where am I wasting money?)
September 1, 2012
Analytics, Customer experience, Data, Innovations, Marketing, Mobile, Technology, Travel
More than a dozen big merchants announced Wednesday their plans to jointly develop a mobile-payments network that will battle similar services from Google Inc. and other companies.
Wal-Mart Stores Inc., Target Corp., 7-Eleven Inc. and Sunoco Inc. are among the companies hoping to elbow their way into the burgeoning market that turns smartphones into devices for making purchases.
May 27, 2012
Company, Culture, Teamwork, Travel, Trends
Passion, performance and potential – these three weave together into a seamless web. Whether we come at it from the perspective of achieving more of our untapped potential or from the perspective of driving performance to ever higher levels, passion is the necessary foundation. Without it, our potential will remain exactly that – latent within us, something that we can only imagine but will never experience or be able to share with others.