Social media & Analytics Section: Twitter details how new home-grown system coordinates data analytics

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Twitter has unveiled its new real-time analytics orchestration system, dubbed TSAR (TimeSeries AggregatoR), that will help ease the burden of its engineers. The framework was designed for the purpose of aggregating and automating all the data gathering and calculations of its various analytic systems like Hadoop and Storm into one common framework.

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Show me the money. Doing business on the web means understanding visits, leads, applications, enrollments, starts and completions

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For anyone interested in web analytics Avanish Kaushik’s blog Occam’s Razor is the place to go. He is a master and his posts are always detailed and highly educative. What’s more there’s very active community of readers who comment on every post, and as a bonus, Avinash actively participates in the comment stream by adding and debating with commentators.

This post is about understanding the money funnel using Google Analytics. How businesses and individuals can drill down and make sense of all that’s happening on a site by looking at the data and finding patterns.

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Digital Marketing Section: What every brand should know about Facebook’s graph search

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What Google is to the web, Graph Search is to your social network on Facebook. Graph Search, which will appear on the top of every Facebook page, enables people to find information through the filter of their friends in relation to four pillars—people, places, photos and interests. With Graph Search, people type in what they’re looking to find, not just by name but also by category or simple phrase.

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Web Data Quality: A 6 Step Process To Evolve Your Mental Model

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The old people who did BI and moved to the web have had to come to the realization that the old rules of making decisions are out of the door. Not just because that mental model of what now counts for “data” means but also because what counts for “decisions” has changed, the pace at which those decisions need to be made have changed.

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Digital Marketing: 5 Steps to Calculate Social Media ROI Using Google Analytics

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Sixty-five percent of CMOs in the strategic phase are looking to convert followers to paying customers, and 63 percent wish to achieve or increase ROI from investments in social media, according to MarketingSherpa.

While marketing professionals have recognized the mandate to be socially engaged, the monetization and ROI of social media to support business goals still eludes many.

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2013: The year of integrated digital marketing

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The widespread adoption of Internet, social, and mobile technologies has shifted power from the producer to the consumer. In this new “techonomy,” the increasingly sophisticated and highly-connected consumer expects more from brands; he or she wants personalization, relevance, convenience, simplicity, and proximity. To stay competitive, brands need a new approach to consumer engagement and conversion. They need an integrated digital marketing strategy.

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Beginner’s Guide To Web Data Analysis: Ten Steps To Love & Success

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It is nearly impossible to find earth shattering insights that you can action from your web analytics data in just a couple hours. And yet finding some delightful starting points might be less hard than you might imagine.

Starting points to start valuable analysis from. (What data should I look at first?) Starting points for a customer centric strategy. (What are my customers telling me?) Starting points for gaps in your online marketing efforts. (Where am I wasting money?)

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