Retail Section: Amazon’s ‘Showrooming’ Mobile Customers( thro’ Nishad)

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“Showrooming” is the concept that describes shoppers who walk around stores like Walmart, Target and Best Buy and then use their mobile phones to compare prices at other stores or online at Amazon.

“Showroomers that purchase on Amazon are 20% more likely to visit Best Buy and 15% more likely to visit Target than average, but several other retailers face an even greater risk,” Placed says.

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Fashion app to help shoppers tell and share

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Most often when shoppers do windown shopping, there is no way to know if others too like the product on display, what are the comments from people who have already bought, how many like or dislike the merchandize etc.

Snapette App just does that. Users can then search by brand, store, description and by what’s new, near or trending, as well as comment on photos, share tips and recommendations. Each user has a “virtual closet” on their profile page that displays photos of items they’ve posted, like and want, with the option share posts on Facebook and Tumblr. .

 

+1: Google adds recommendations to Analytics – Clickthrough Marketing

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Did you notice that when you search on Google of late, you can see a ‘+1’ icon next to the web-page link?

This is a recent feature giving users the chance to like/recommend articles and also select web-pages based on these recommendations. As a website owner, this is another metric that you should target for your website optimization – How many +1s to your web-page?

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Contributed by Ramya Iyer